DLD06: Wrap-up

I was in Munich yesterday and the day before at the Digital Lifestyle Days hosted by Hubert Burda and Yossi Vardi. An incomplete wrap-up in 12 points (some are mine, some were mentioned during the final session - more details are in the previous 16 posts):

• The cost for creating and distributing content is tending towards zero.
• Creativity and design are becoming more important than ever.
• The consumer is increasingly in control ("consumer"? I mean: the individual).
• If there is a next big thing, it's probably mobile social software.
• If there is another NBT, it will likely come from Asia.
• We all (will) have multiple personas: digital identities, avatars, profiles; the virtual world is increasingly "shadowing" the real world.
• Web2.0 is about architectures of participation; Web3.0 will be about architectures of interaction.
• Communication will increasingly be non-textual.
• The "long tail" is making many forms of content possible that would not have found a market nor an audience in the past.
• Europe should get rid of its American tech obsession and focus on the real competition coming from the East.
• Search has transformed our relation to information, but in five years' time the very concept of a "search engine" will sound quaint.
• When did Google become bad? When they quarantined a journalist last summer for pointing out obvious truths, and when Sergey and Larry said that them buying a big 767 airplane "can only be good for the world".

(Conference's site - Flickr pictures - DLD06 at Google Blogsearch - dld06 tag).