LIFT conference organizer Laurent Haug in Geneva (in the picture - former consultant, now entrepreneur, blogger, connector and generally one of those guys you cannot not like) has had some interesting experiences with exposure in the blogosphere lately. I've got a mirror view into some of them as a member of the advisory board of LIFT, seeing the angry or jealous or just passive-aggressive e-mails Laurent was receiving (not many, but already a few too many) and the fights he was forced to enter in the run-up to the conference (which he and his teammates organized in an unusually transparent way, telling what they were doing on their blog and being generally very open on the various episodes of the event's preparation).
Then, the day after LIFT ended - ten days ago - Laurent was caught into another blizzard of exposure with the unplanned "global launch" (via a post on Robert Scoble's blog) of coComment, a feature that he has been co-developing for Swisscom
Solutions Innovations, which I've already discussed. "With exposure come trolls", Laurent writes, "trying "to hit you with a baseball bat".
That got him thinking, and he came up with ten very useful rules for "blog fights". Here are the headlines, check out his full post for more details on each one:
Rule #1: The last word does not matter
Rule #2: Trust the readers
Rule #3: 99% of times, ignorance is the answer
Rule #4: Be aware than 10% of people make 90% of the noise
Rule #5: Don’t look for instant confirmation you won
Rule #6: Don’t let anger answer
Rule #7: Stick to the facts
Rule #8: Fight on your own turf
Rule #9: Fight the big guys. Only the big guys.
Rule #10: Irony = arrogance