Hierarchy of needs revisited
Following are some very interesting miscellaneous tech data contained in the new "Global Technology/ Internet Trends" report by Morgan Stanley (signed by Mary Meeker and two other analysts, dated 9 January 2006):
- North America accounted for 66% of all Internet users in 1995, for only 23% in 2005.
- South Korea is the most broadband-friendly country in the world: 70%+ penetration.
- At the end of September 2004 there were 193 million broadband subscribers globally (63 mm in Asia, 47 mm in North America).
- In 2004, cell phone users sent 1.1 trillion SMS messages, generating 50 billion USD in revenues for the operators.
- More e-mails are sent in Japan via mobile than via PC.
- In Denmark, VoIP minutes > landline voice minutes.
- 27% of US Internet users read blogs (November 2004).
- Annual ringtones sales (May 2005): 3 billion USD. Cumulative iTunes sales (Sept 2005): 559+ million USD.
- In Sept 2005 PayPal had 87 million accounts, 25 million users.
- "New Economy" is back: Google+Yahoo+eBay+Yahoo Japan+Amazon's valuation in 2000 (Nasdaq peak): 178 billion USD; in January 2006: 332 billion. (Google was not public in 2000, so the researchers included 100 million USD in post-money valuation).
- In 2001 (most recent year for which data are available) US industry spent more on tort litigation (USD 205 billion) than on R&D (USD 148 billion).
- Annual engineering graduates 2004: USA: 76'000; India: 184'000; China: 352'000; Rest of the world: 1'007'000.
- Convergence is happening: nearly 10% of Yahoo IM sessions end in a phone call.
- China: 363 million cell phone subscribers (2005).
- Peer-to-Peer traffic was 60% (and rising) of Internet traffic in 2004 (half of which BitTorrent).
The analysts write: "We believe the first ten years (1995-2005) of commercial Internet were a warm-up act to what is about to happen". And they wonder whether in this context we shouldn't think of revising the "hierarchy of needs" suggested in 1943 by Abraham Maslow. Here is how they imagine a revised version:
(They add in a footnote: "Created for discussion purposes and a bit of humor. Not intended to discredit Maslow's hierarchy, which we believe to be accurate".)
Bruno Giussani is a writer, the European Director of the 














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