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Books by Bruno Giussani

« The originality of banality | Main | Printing the users' content »

September 04, 2006


I have not read the books you mention. However, I take the opportunity to make a clear distinction between Marx's concept of "infrastructure" and the developping web 2.0. For Marx, infrastructure is a social way of organizing wealth attribution. Web 2 is but a technology. Many want to believe that the latter will have an impact on the former, which can be true, but very indirectly and on the very long run.
I think that the web 2 cannot be expected to be subversive the way Marx would have hoped. On the contrary, like for web 1, one will soon discover that the market is bound to have the last word.
What is true is that web 2 will have an impact on a large number of business models. But this is a typical creative destruction process at work, according to the Schumpeter pattern.

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