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Books by Bruno Giussani

« Clay Shirky and the "Try Me" virus | Main | Big city, no billboards »

December 19, 2006


Very interesting, thanks

Dear Bruno

At http://mobile.moblog.ch/mobile-communities/triple-play-vs-communities.html
you will find a studie/report regarding Web 2.0, Mobile, SN/UGC etc. from ADLittle with a link to order a free copy from them.
I have got it a views weeks - and was quit impressed about it. It could might be interesting as well.

Regards - Howie

Hi Bruno, I don't think Gartner is getting the revolutionary impact of the Web 2.0 and especially Enterprise 2.0 phenomenon.

This prediction (18 July 2006) seems to be already old and denied by what is happening today (with a stronger evidence in the US market). Web 2.0 is a revolution for millions of users (even Time bought it) and Enterprise 2.0 is deeply changing the way large companies collect, aggregate, manage and make use of their knowledge.

For me this is a transformational "technology". Maybe the point is that this is not technology for Gartner. It is a social and cultural shift. Gartner imho finds difficult to evaluate this kind of evolution.

Gartner considers as low benefit a technology that is difficult to translate into increased revenue.

Folksonomies are definitely a part of the Web 2.0 thing and to say it completely, Gartner doesn't exclude that tags can prove useful into corporate intranets. They simply seems to lack a way to give them a place inside companies and to measure this effect.

Anyway Gartner suggests to conduct pilots to directly evaluate the usefulness of folksonomies in your place "in acquiring and sharing corporate knowledge". They continue saying that folksonomies "may translate into enterprise productivity, but the causal relationship will be difficult to prove and the impact hard to measure".

My feeling is that they aren't fully considering the new paradigm that folksonomies support but, more than that, the potentialities they have.

KM has been out there for a long time. Folksonomies are here only since 2005 and my prediction is that they have a long evolution underway and they are already used into enterprise social tagging platforms (like Cogenz and Connectbeam).

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